Entries Tagged 'website copywriter' ↓

Last night I gave a talk on copywriting and the 5 Simple Steps to Sensational Marketing to my local WIRE networking group in Bury St Edmunds.

During the talk I mentioned how important it is to get your website optimised and the content written so that it not only attracts traffic to your site, but keeps them there and sells to them. Believe me, that’s no mean feat but it is possible with well written and powerful website copy.

It is becoming more and more apparent that Google is taking over from the Yellow Pages, the Phonebook and local papers. Soon everyone will be searching for what they need through Google so it is vital that your website content is effective, powerful and persuasive.

Take a look at your website now – does it talk to your customer? Is it easy to read? Is there plenty of white space, headings and keywords?

Now would be a great time to revise your copy – if you are unsure of what needs doing call in a website copywriter. The investment will be well worth it because a well written site (SEO’d to the max) will get you great Google rankings and plenty of extra business.

That can’t be bad.

.

Copywriting is the one thing that will make your website work. Forget flashy graphics and annoying animations, it the copywriting that will convey your sales message to your readers and get them to buy.

If you don’t use the right words within your website copywriting you will never convert your traffic into sales. Everyone knows how important keyword research is and the effect it will have on your SEO, but there are also some other very important words that should be featured on your website.

By incorporating these 10 simple words in your copywriting, you will make your writing more powerful and results-driven.

You – too many websites use ‘we’ instead of ‘you’. Your readers are only concerned about how your product will benefit them. They couldn’t careless about your company. Copywriting is like holding a conversation – talk to your customers not at them.

Free – people love free. It helps build trust. It doesn’t have to be something big, a free eBook or consultation will do. Mind you, you do have to be careful. Over do the ‘frees’ and it could look like spam so be careful.

Guaranteed – all shoppers are cautious especially online shoppers. Guarantee builds trust as it gives your buyer a safety net should things go wrong. Just ensure you can honour the guarantee!

Easy – everyone loves easy; enough said.

New – people love to have the latest gadgets so ‘new’ is very powerful.

Proven – show your customers proof that your product/service will do what you say it will do. If you have them, use statistics or testimonials.

Results – don’t beat around the bush. Show them results if you have them. When confronted by irrefutable proof that it ‘does what is says on the tin’, they can’t say no.

Save – I am not just talking about money here. Saving time, energy and trouble can be just as powerful.

Maximize – this has the effect of showing your readers that ‘it couldn’t get any better’. But be specific – if it is a woolly claim they will just walk away.

Benefit – I have saved the best for last. The main aim behind any copywriting is to let your readers know how they will benefit from your product/service.

Now slip off and take a look at your website. All 10 words are there right? And you haven’t used ‘we’ anywhere (you can get away with it on your ‘About Us’ page)?

These simple tips will make your website a winning site.

Let me ask you something. What do you look for in a website?

You probably want a website that is eye-catching, interesting and that is going to give you the answers you are looking for.

In that case, why do so many businesses tick the eye-catching box and then stop?

Website copywriting is the best way to get visitors and keep them.

But be warned writing great online content is not as easy as it would seem. Yes you can probably write, and yes you know your business better than anyone. But that is exactly why you should get a website copywriter in to write the content for you.

A website copywriter is trained to write to your reader. You may think that is easy; if it were, every website you came across would be like that, but very few are.

Here are 6 simple steps to help you create a sticky website:

1. Loads of white space

Break up your text into bite size chunks. Short paragraphs will make it appear easier on the eye and more readable.

2. Simple language

Keep your language simple. People will be put off by fancy words and long sentences. Don’t forget to use the magic words.

3. Benefits

Ask yourself what it is that your customer wants. Website copywriting is all about selling the benefits – What is it about your product that will make their life easier? Answer that in your first paragraph and you’ll have them hooked.

4. Titles and subtitles

Break down your text and give it headings. That way, your reader can see at a glance what your page is about.

5. Keywords

You would have done your keyword research but don’t over stuff your copy. Concentrate on 2 or 3 main keywords per page. Use them in the titles and then once or twice in the body text. Remember you are writing for your reader first and the search engines second.

6. Call to action

Once you have your reader don’t leave them wandering what to do next. Make your call to action as clear and simple as possible.

Take a look at your website. Could it be improved?

If you were honest, I bet it could. So please never make the mistake of thinking about the services of a website copywriter as an expense. Instead, think of it as an investment. Any money spent will be recouped many times over.