Entries from March 2009 ↓

A lot of people still regard blogging as the realm of geeks and teens who use it as a personal web site. However, blogging has changed its perspective.

Blogging for business is the newest trend to promote another site – your main money site.

Blogging for business is the easiest way to connect with your customers and other prospects. With the help of blogs, you can make announcements and let everyone know about your message. You can also recommend some of your personal links and favourites.

Regular business advertising – newspaper ads, brochures, flyers etc., – lack the ability to spread news to everyone. This is the reason why blogging for business is becoming so popular.

Entrepreneurs have discovered that blogging for business helps increase sales because their services and latest information is spread easily. With consistent updates, their customers are well-informed.

Of course there are many social marketing tools available to today’s businesses, such as Twitter. I have already sung the praises of this particular communication revelation in my post Do Copywriting and Twitter Go Hand in Hand? And it is an excellent tool to complement your blogging activities.

By setting up an RSS feed from your blog to your Twitter account, your message will gain extra exposure through your Twitter followers.

So my suggestion is, if you don’t already have one, get a blog. Start writing articles about your products and services that will add value to your readers. Not only will they feel as though they are getting something for nothing – that’s a great feeling isn’t it? – but you will also be helping yourself by making yourself more visible to the search engines.

Everyone wins!

Frequently, when it comes to article writing, the end result can be pretty mundane. I’ve lost count of how many times I’ve started reading an article in anticipation of being entertained and enlightened, only to be bored to tears.

I hope you won’t feel that way about this particular article! But if you struggle to be creative here are some pointers that will be helpful to you. By understanding these tips, you will end up making your article writing more useful and powerful.

Words

Yes I know, articles are made up of hundreds of words, but it is the choice of words that can make all the difference. Don’t stuff your article with big, impressive words that no one understands when something more concise will do. Also try to use interesting words whenever possible.

Structure

The structure of your article can also have an effect on its interesting-ness. Long blocks of text can be a complete turn-off. Go for short sentences and paragraphs to create an article that is compelling. Don’t use five words when one will do.

The simple way to achieve this is to write a ‘How to’ article. This way you are specifically dealing with exactly what the title indicates, and you are meeting a need of your reader. As long as you stick to the topic and teach them how to do it, you will succeed at writing an interesting article, well, for them at least.

Tell ’em a story

Another to generate interest is to include a story of how what you are writing about has helped someone else. Everyone loves a story or anecdote so exploit it, use it and entertain with it.

Offer information

Finally you can keep your article interesting by offer information that is rarely found elsewhere and quite possibly information that you alone can offer.

There you go, now you can go forth and be creative with your articles.