Search engine copywriting continues to develop each and every day.  Copywriting as a field continues to grow but this particular niche is growing at a much faster rate. As the Internet continues to grow, more and more companies are relying on it for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand.

Why?

The number of searches done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines.  It is much harder for your website to be highly ranked without being optimised for search engines.

The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your web page is easy to search and is indexed by search engines.  If not, you will find that you will not have the sales results that you would like from the Internet.

You can buy traffic to come to your website but you will find that you are missing out on an important piece of the sales ‘pie’ by not focusing on organic traffic.

How?

To get your website indexed within the search engines, you must have original content that is in high demand.  Search engines index web pages by sending their search bots through these different web pages.

The search bots are looking for many different factors but the key is your website’s content. The information must be valuable both to the search bots so that they index you as well as to your readers.

For more information about SEO, take a look at SEO, Keywords and Stuff – 3 Golden Rules.

As already mentioned in my earlier blog 7 Ways Articles Increase Your Prospects, Publicity and Profits, writing articles is a great way to promote your business.

Few people realise the power of writing articles, or the influence that an article can have. Many people hear about writing articles and submitting them to article directories, but it is not so common for people to do it.

Since even writing one article takes time, the lazy internet marketer won’t do it.  But those that are willing to take time to write and submit them will truly generate a good amount of traffic to their website.

Article Authors recognise and understand that this technique is a powerful tool for driving traffic to their website.

Here are some benefits that you will get will you start now and submit your articles.

It’s free advertising

Submitting your articles to article directories won’t cost you a penny; its just takes time. But this method of driving traffic to your website will have a long term affect.

Be recognised as an expert in your field

When you write decent articles that are filled with valuable information, people will respect you and see you as an expert.

Generate sales

Writing an article is similar to writing sales copy.  Although they have different purposes the principle is the same – “One drives traffic, another generate sales”.

Build a good opt-in list

Article writing can help you build your opt-in list. By simply adding your link to your article you could grab their email address.

Open opportunities for joint ventures or for finding a business partner

By building your reputation within your field, some of your readers may become interested in joint ventures or becoming business partner – it could open many doors for you.

Writing articles is great way to drive traffic to your website.  Don’t underestimate the power of article writings.  The more you write, the more you enjoy writing it, and the better your articles will be.

If you have ever kept a diary you will know how easy it can be writing down and recording your thoughts. But making them appealing to other readers is difficult.

When you decide to write an article for publication, you are marketing yourself as an expert in that particular field. So writing an article puts whole lot of responsibility on your shoulders, that of being true and genuine. So to help out, here are a few basics of article writing.

Today there is a huge amount of competition when it comes to article writing on the Net. One of the most important elements of successful article writing is the ability to produce high quality articles fast.

The ultimate key to writing an article fast

You simply have to understand your topic. There is an old saying in writing that you should only write about things you have actual knowledge of. Therefore start writing about something you are familiar with. After that before you begin writing any article make sure you fully research your subject so you have a thorough knowledge of it.

An in depth knowledge is just one step the art of fast article writing is that it takes practice. Therefore, you need to workout. Before you reach for your gym gear, I am talking about writing regularly. Many professional writers recommend that you write each and every day. By following this course, you will become a better and faster writer in no time.

Plan and be organised

Rapid article writing calls for organisation:

• An introduction to the topic
• Paragraphs that deal with the topic
• A conclusion to the topic

Using this format gives the readers a chance to understand your article better and you will be able to convey your message properly to the readers.

Keep it simple

Finally, when it comes to the easiest way to write an article fast, remember the principle of keeping it simple. People like to read articles that are easy to understand. Therefore don’t litter your writing with unnecessary fancy words. Keep it simple.

Dear Copywriter,

I’ve got a newsletter that just isn’t growing. I’m busy posting my site on free advertising sites and I’m even paying for advertising, but I’m not getting any new sign-ups. What can I do?

Yours sincerely.

Billy-No-Mates

****************************************************

Dear Billy-No-Mates,

First off, you’re not alone. I know you are working hard but sadly that doesn’t mean you will be guaranteed success. You need to consider long-term ways to grow your list.

My favourite way to grow a subscriber list is through giving away articles.

Website and blog owners are always looking for content to share with their web visitors. So, there are places called Article Directories (basically a library of free articles) where they can go to find articles that they can use – free. I’m sure you’ve heard of Ezine Articles? Well, that is just one – search Google under ‘free article sites’ for more.

All you have to do is write and submit your articles to these websites.

In case you were wondering just how that will help grow your subscriber list, I was just coming to that bit.

Once you have written your article you can then complete the Author Bio which goes at the end the article (see below for an example). This section is where you can sell yourself and talk about your business. But instead of your author bio linking directly to the main page of your site, link it to a page where you have a signup box for your newsletter.

Ta-da! Now everyone who clicks through that link will be taken to the page where you can offer them your wonderful newsletter (with a great incentive they can’t pass up.) and your newsletter list will grow.

So there you go – happy article writing.

Sally Ormond is a professional UK freelance copywriter, website copywriter, SEO copywriter and advertising copywriter with extensive experience in B2B and B2C copywriting markets. She can be contacted at +44(0)1449 779605 or at sally@briarcopywriting.com for any copywriting project you may have.

Direct response copywriting is everywhere and can take several different forms – such as a direct-mail campaign or direct response ads.

In this blog on direct response copywriting I’m going to show you what it entails.

Many companies employ direct response copywriting so you must make sure that you have different ways for your advertising to stand up.  When you are doing direct response copywriting, you should make sure that you are writing to your reader as you would write to a friend so it needs to be conversational.

There are no hard and fast rules as to how long your writing should be – instead you should write until what you need to say has been said.

Direct Response Copywriting Formula

OK, as the advert says here comes the science bit.

There are three main parts usually attributed to a direct response letter:

• The headline – this must be attention grabbing.
• The offer – make sure you explain in great detail what a person will receive if they take you up on your offer.
• The postscript – this is where the incentive goes for someone to respond immediately to your offer.

The key behind direct response copywriting

The key is that you want the person to immediately respond to the offer that you have presented.

Good freelance copywriting for the direct response market is achieved by focusing on the three main parts such as the headline, the offer, and the postscript. Get these right and you’ll be setting yourself up for a high success rate.

Direct response copywriting can be very effective and produce great sales for you if it is done correctly.