Copywriting is the key to a successful blog. Stale, insipid and repetitive content will kill business. Fresh, insightful, path-breaking and paradigm defining content will attract traffic to a blog like nothing else. Fortunately there are enough high quality freelance content creators whose services can be utilized.

Blogs are critical tools used by websites. These can be written on a regular and consistent basis to help promote a business or a personal message. Blogging in fact is the most important SEO tool. The addition of fresh original content indicates to the search engines that a site is contemporary and evolving. Sites that lag on this front are relegated to the back of the queue.

The importance of SEO to the process of content creation is crucial, especially for new sites because this is the only way that search engines get to know about the thrust of the site till the time there are enough back-links in place. Using the services of a good copywriter is the best way to have your site filled with SEO content, that not only provides for a good search position, but also satisfiers the visitor compelling him or her to go for the product or service being promoted by the site.

The demand for copywriting is tremendous and there is not a better way than blogging to propagate one’s cause. A blog can help one showcase one’s content creation ability on a regular basis and have direct interaction with one’s clients. Typically a copywriter will write on what he or she is most conversant with. But it is good to focus on a few core areas, so that the blogging establishes the person’s credentials in those particular areas.

Blogging today is easily amongst the most powerful media today. It can reach out to one’s target audiences in ways not possible with conventional media. It can establish a blogger as an industry authority or thought leader and have traffic queuing up to the site. The most important part of a blog is how unique and original it can be. It has to be distinct and distinguishable from the others.

Moreover search engines have an affinity to blogs. This is because of the freshness and large size of the content; the fact that there are regular additions and feedback often accompanied by links to their favorite post on your blog. The advantages of hiring professional copywriters are many. One can have amazing content up on one’s site without ever having to write a word. Professional blog writers understand the world of blogs and are up to date with latest styles and trends. What they provide is complete blog management, rather than plain blog writing.

Moreover blog copywriters do thorough research on every blog post, so as to come up with content of the top drawer. There is a degree of consistency in their writing, and there is no possibility of a slip up by them, and therefore one will never have an adverse impact on one’s blog. Blog copywriters have the advantage of being able to come up with high quality writing on a range of subjects. To top it all blog copywriters have a strategy and their writing is always focused and target audience oriented.

If the intention of any business enterprise is to send targeted traffic to one’s website, so as to showcase its industry website, get the search engines interested and have excited customers queuing up for its products or services, it makes eminent sense to hire professional copywriters or content creators. Any company which is not blogging in this day and age does not belong in this day and age. Blogs are a tremendous medium for establishing one’s credentials, informing the customers about the latest product or service offerings, sharing tips, and old fashioned bonding with people to let them know what an authority one is in a particular field. All in all a win win situation for everyone concerned.

This is a guest post written by the webmaster of the freelance blog www.freelancer-online.com

Search engine optimisation is the new black – well, OK it’s not exactly new but it is vital for any business with a website today.

When consumers type their search terms into Google’s search box, its many thousands of spiders zip around the web finding websites with relevant content. So if your website isn’t SEO friendly, it won’t get found and therefore won’t be listed in the organic search results.

OK so you could do an Adwords campaign, but that’s going to cost you – organic results are a much better way to go, but they take time to achieve.

So how do you know the best way to optimise your website?

Well there are plenty of SEO guys and gals out there that will take care of that for you for a handsome sum – but does it really have to cost you a fortune?

Nope – not if you know where to look

Tom Picks,  TheWebMarketCental Blog, has some great links to take you to practically any piece of information you want to know about SEO guidance (and more – just take a look) in his post Best of 2009 (So Far): SEO Guidance, Part 2

Great post Tom, thanks for sharing it with us.

You might think that a heading such as ‘Tips for writing for web readers’ is a bit odd – after all, who else would you be writing for?

Well with everyone concerned about search engine optimisation (and quite rightly so), some companies fall into the trap of writing for the search engine spiders rather than their readers.

Looking back through this blog you’ll find a few posts relating to this exact topic but I find it’s always useful to get someone else’s opinion on something.

Keyword stuffing is a prime example of people getting their website copywriting wrong. The only thing this achieves is filling your web pages with a load of nonsense that people won’t want to read and Google will pick up as stuffing and walk on by.

One of the key factors when writing your web copy is to write naturally to your reader. I came across a post on dailyblogtips by Debbie Dragon who expands this point further by giving 6 Tips for Writing for Web Readers.

Check it out and see where you can improve your web copy.

Further reading:

8 Tips for Great Web Copy

7 Basics to Make Your Website Readable

The Ego Website

Website Copywriting – 6 Steps to a Sticky Website

Everyone knows that more and more people are searching online for local products and services. The days when an advert in the Yellow Pages or local press was enough to get a constant stream of customers is over.

If you want business you have to be online – but if you’re online you must understand internet marketing to succeed.

Don’t panic – help is at hand!

How does this sound?

• a website you have full control over – you can add as many web pages as you like without any extra charge
• email marketing capabilities built into your website
• newsletter facilities
• full analytics
• detailed customer log so you know exactly what each and every customer has done (bought, opened a newsletter etc.)
• ecommerce facilities

And that’s just the tip of the ice berg.

This isn’t  a website, it’s a Hub which seemlessley integrates all your online marketing activities in once place with one login.

How cool is that?

Take a look at The Hub – you can even try it FREE for 30 days and as a thank you, you’ll receive a FREE internet marketing training course – so whether you decide The Hub is for you or not, you’ll have a great understanding of how your business can succeed online.

What have you got to lose?

Give it a go and tell everyone about it – it will revolutionise your business.

I’ve spent a lot of time in this copywriting blog talking about content for websites, brochures, emails etc. Normally I concentrate on stuff such as keyword placement, headings, subheadings, calls to action, layout…

No one likes to see solid blocks of text, they are a bigger turn off than watching Kim Woodburn eat a witcherty grub on I’m A Celebrity Get Me Out Of Here!

The art of creating interesting text is in its layout – and especially the paragraph.

These little fellows often prove problematical to writers. When used incorrectly the reader can be left all at sea and not really sure what you’re talking about.

They can even be repititious – a sure sign the writer has run out of things to say but is desperately trying to hit his word count.

Whatever writing you are involved with (sales, promotional, business or journalistic), perfect paragraphs are paramount.

As an avid fan of Copyblogger I really enjoyed this post by Jo Morrow extolling the virtures of The Art of the Paragraph. This is a ‘must’ read for any writer out there who doesn’t want to fall foul of the “National Society of Writing Snobs”.